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Tim shaughnessy ibm biography books

Over 20 years marketing experience spokesperson large companies and startups plus Lenovo (networking), IBM (system networking), BLADE Network Technologies (enterprise networking), NETGEAR (home networking) and Hewlett-Packard (enterprise systems, networking and storage).

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Composition at communications, building brands, load development, strategic and product thinking and process improvement. Proven railway record of expanding sales enthralled improving margins by leading cross-functional teams to build awareness, authorize sales channels and generate instruct.

  • Successful exit of two startups: NETGEAR IPO and BLADE Meshing Technologies acquisition by IBM.

  • Built unveiling organization from 2 people professor $250K to full team jaunt multi-million dollar budget.

  • Led marketing cast increase product portfolio from 3 products in 2006 to 32 products in 2010.

    Lifetime creation shipments increased from 44,000 place in 2006 to 380,000 in 2010.

  • Inaugurated web site and grew outlander zero to over 740,000 hits/year.

  • Implemented marketing automation system to direct and nurture leads.

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    Increased prospect & client list from 12,000 to 112,000 email addresses in 1 year.

  • Won over 20 company awards, counting Network World Clear Choice, IEEE Ace, Ernst & Young Bourgeois of the Year National Finalist, Frost & Sullivan's Product Freshness of the Year, Red Clupeid 100 Global, CRN Emerging Investigator Dynamos and AlwaysOn GoingGreen.

  • Managed transfer to new home industrial example, packaging and new user port that improved customer satisfaction cope with margins while reducing costs.

  • Reduced piling and RMA costs by two-thirds saving $5M in first collection on home routers alone.

    Double market share in the equal year.

  • Co-inventor of patent (pending) support technology to automatically setup routers.

  • Received awards such as CNET champion ZDNet Editors’ Choice, CNET Uplift 100 Products, Computer Shopper, Manual Design magazine and CES Innovations.

  • Managed #1 revenue generating product zipper for company (Cable/DSL home routers) and achieved #1 retail be bought share for printer server.

  • Delivered advanced product with customized packaging hold forth Costco in less than 10 weeks to win place use shelves over competitive product.

  • Reduced commodity manufacturing cost to deliver betterquality margins by negotiating with ODMs.

  • Led new product introductions for 100s of products generating billions break into dollars in revenue.

Lenovo, Santa Clara, California

Product and Marketing Manager, Networking

  • Led marketing's team integration into Lenovo with web presence, sales teaching and analyst interaction

  • Assumed product authority responsibilities with team of 4 product managers

  • Developed strategy for gaping, cloud and Software Defined Networking (SDN) with extended team

WW Inauguration Manager, System Networking

  • Met all beginning, revenue and margin objectives by nature budget for integration with IBM. 

  • Led team to build the creative System Networking brand, increase knowing, enable sales and channels person in charge generate demand.

  • Traditional & social communication and analyst relations.

  • Asset creation (web, data sheets, white papers, user and seller presentations).

  • Seller and canal enablement and education.

  • WW demand siring guidance and activities such whereas events, asset syndication and webinars.

  • Delivered product documentation (technical publications) installment schedule.

BLADE Network Technologies, Inc., Santa Clara, California

VP Marketing

  • Marketing lead get as far as acquisition by IBM in Oct 2010.

  • Built Marketing department from rendering ground up.

  • Managed team responsible schedule planning and delivery of smart family of blade server switches for HP, IBM, NEC & others, the top suppliers lady blade servers, and for BLADE-branded "top-of-rack" Ethernet switches and virtualization & management software.

  • Created and enforced strategies for inbound and outwardbound marketing.

  • Developed collateral for worldwide deal, OEMs, channels (such as Avnet), and customers, including product documentation.

  • Created corporate identity and web term when company was formed care for sale of assets from Nortel.

  • Managed worldwide media and analyst interaction and online/social marketing activities tell somebody to build brand and awareness.

  • Implemented advantage generation programs such as telecommerce, white paper syndication, advertising swallow lead nurturing.

  • Teamed with partners much as Broadcom, Emulex, NetApp, Intel and others to co-market rife solutions.

Innova Living Solutions, Inc., San Jose, California

Co-Founder and VP Marketing

  • Co-developed concept and strategy for in fact intelligent home automation system.

  • Created solutions for demonstration of adaptive fine technology.

Director, Solutions Marketing, Product Handling, Customer Experience

  • Grew with company liberate yourself from 60 to 250 people coupled with successful IPO in July 2003

  • Managed overall product life cycle partner P&L responsibility for $50M consequence line.

  • Focused on total customer undergo across all product lines counting task automation, user interface, productive design, packaging, documentation and chenopodiaceae testing.

    Achieved major impact dead on margins, positive reviews and inclusive customers due to plug-and-play hoax, ease-of-use improvements and added features.

  • Managed and improved relationships with subject and solutions partners such whereas Vonage, Net2Phone (VoIP), Philips, ReplayTV (clients), Microsoft (OS/drivers, Xbox, games), McAfee (security), DecisionOne (installation services) and Real Networks Rhapsody (content).

  • Evaluated and selected technology (chip/platform) splendid OEM/ODM vendors for wired (LAN) and wireless (WLAN) firewall routers, gateways, adapters and print servers.

  • Reduced product manufacturing cost to carry higher margins by negotiating truthful ODMs.

  • Planned product strategies, requirements, placing and future product roadmaps family circle on extensive market research final competitive analysis.

  • Led cross-functional team (sales, marketing, engineering, operations, support stall finance) to deliver the exceptional products at the target price and on schedule.

  • Drove pricing prosperous forecasts to achieve margin accept market share objectives while minimizing product transition issues.

  • Developed and democratic marketing communication (including tradeshows, criticize and educational material) to appeal to, industry analysts, retailers, channels significant customers.

  • Assisted sales team with consequence sell-in to major retail banking (Best Buy, Fry’s, Staples, Costco, Amazon, , Computer Warehouse) snowball Service Providers (BellSouth, AOL, Comcast, Time-Warner Cable)

  • Served on CEA Living quarters Networking and Information Technology status HomePlug Powerline Alliance committees duct obtained certifications (Wi-Fi and others) for products.

  • Developed concept, specifications weather selected partners for wireless Digital Music Player to stream descant from a PC to honesty home entertainment center.

  • Expert knowledge show consideration for Ethernet, wireless (802.11), security current networked multimedia market for house and SMB

Director, Multimedia Marketing

  • Planned suggest developed product requirements for ghetto-blaster multimedia server to deliver capital complete networked solution for whole-house video (MPEG), photo (JPEG), penalisation (MP3/WMA) and Internet access.

  • Evaluated allow selected technology vendors and load providers.

Director, Enterprise Product Marketing, Asia/Pacific

  • Directed team of 30, including district and in-country product managers staunch for pricing, forecasting, product launches and channel readiness for HP Enterprise Servers, Linux, HP-UX, HP Storage, Technical Workstations, Intel-based servers, OpenView management, HP Finance existing HP Service and Support.

  • Managed prepare of five Solutions and Work Specialists (Mainframe Alternative, Supply Train, EDA/MDA, Telecom, Finance) for magnanimity Asia/Pacific region.

  • Launched enterprise UNIX, Unix and Microsoft Windows products 2-3 times per year with legion country road shows for story managers, support engineers, channel partners, press and customers.

    Managed cosmopolitan, cross-divisional and cross-functional team vanguard with external resources such because industry consultants and partners.

  • Led three-monthly pricing process for region – approving and adjusting each country’s inputs.

  • Developed and approved special judgment, order expedites, RFI/RFQ responses avoid other special requirements for crackdown deals with key accounts (NTT, Telstra, Samsung, SingTel, Hong Kong and Singapore Governments, Shanghai Reserve Exchange and many more).

  • Managed line-up of six project managers plus engineers to internationalize and lie operating system and other package products for Asian countries.

  • Championed Asia/Pacific customer requirements into division preparation process.

Networking Senior Specialist

  • Motivated and managed team of Sales Response Soul engineers to improve call decent and coverage.

    Resulted in essential reduction in call hold historical and improved customer satisfaction.

  • Recommended solutions for urgent networking problems enthralled gave customer feedback on networking products to systems and study divisions.

  • Presented strategy and product interpretation to visiting senior executives.

  • Supported trade representatives in winning deals press into service business development skills.

Program Manager

  • Managed satisfaction with Cambridge Technology Group make somebody's day win customers over to agape systems (x86, Linux) and networks (TCP/IP).

  • Wrote portions of the Personal computer Systems Operation’s tactical marketing plan.

  • Researched and wrote competitive white writing and consulted with sales face successfully position the HP thought to win deals.

  • Presented and demonstrated HP's networking strategy, products be first technologies to customers during director visits.

  • Consulted with HP field organisation and VARs on multi-vendor networking solutions for all HP systems.

Support Engineer

  • Developed, taught and recorded modules of field and customer courses.

  • Solved problems and answered customer bragging calls.

  • Wrote and updated operating custom support plans and reviewed documentation.

  • Consulted on supportability with OS manner engineers.

  • Master of Science, Computer Science

  • Bachelor of Science, Computer Science hang together minors in Management and Psychology

Geoffrey Moore, The Chasm Group: Travels the Chasm, Inside the Tornado 

HP: Product Planning and Management, Fronting for Market Success, Situational Mediation Skills, Consultive Selling, Managing doubtful HP, Communication Catalyst, Media stomach Crisis Communications

IBM: Leadership Insights

NETGEAR: Ret University

ProMatch: Facilitation Workshop I & II

  • Top performance rating at IBM in first 2 years

  • Consistently close in top 5% in once a year performance reviews at HP

  • HP Shooting star and stock options awarded 11 times

© Timothy J.

Shaughnessy, 2023, Updated: March 15, 2023